THE CHILI’S INTERVENTION
Okay, first off let me clarify that this was supposed to be a gesture of generosity, not malice, as it has so crudely been spun to be. The gift of the pepper was meant for my good friend Ham who, upon passing by the pepper on several occasions, had remarked to me about it’s beauty, it’s smoothness, and it’s enticing features. But the spirit of the gift of the pepper did not stop there. The gesture was intended to be far more than the simply strengthening of a bond between two already connected social agents. The gift of the pepper was also intended to be an offering, a grace (if you will) to all who chanced to pass by it on their way into or out of town. By removing that sign, which is in itself an arrogant symbol of this cultures insatiable desire to consume, my intention was to give people back the freedom of their eyes and their stomachs. Why should we be berated with obscene icons of consumerism, and forced to worship them as we pass by on the highway?
I agree very much with what Banksy says on the subject:
“the people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses trying to make us feel inadequate unless we buy their stuff….
any advertisement in public space that gives you no choice whether you see it or not is yours, it belongs to you… its yours to take, rearrange and re use. asking for permission is like asking to keep a rock someone just threw at your head..”
Four Try to Take Chili’s Pepper Logo ‘To Go’ - Morning Edition NPR
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